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Freestyle Canada announces multi-year partnership with Toyota Canada

Jun. 13, 2017

Vancouver, BC – Freestyle Canada is excited to welcome and announce a multi-year agreement with Toyota Canada as their Official Mobility Sponsor and Official Vehicle Sponsor.

Through their alignment with Freestyle Canada, Toyota Canada aspires to encourage and enable more Canadians to experience the joy and excitement of participation in sport. As a Top Tier Freestyle Canada partner, Toyota will support elite level athletes and their respective national teams, as well as the development of various grassroots sports initiatives.

“Sports inspires people to overcome barriers and to get moving,” said Cyril Dimitris, Vice President, Sales and Marketing, Toyota Canada Inc. “Becoming the Official Mobility Sponsor of Freestyle Canada is part of Toyota’s vision of an inclusive society in which all people can participate.”

As a new Tier 1 partner, Toyota will receive benefits around the organization’s domestically hosted international competitions as Presenting Sponsor of the annual FIS Freestyle Ski World Cup events in Quebec and Alberta. The partnership also supports future generations of freestyle skiing athletes with Title Sponsorship of the Canadian National Championship events and World Cup Community Days.

"Corporate partner support is critical to Freestyle Canada's ability to deliver the highest quality programs and services to our athletes, coaches, and clubs across Canada,” said Bruce Robinson, CEO of Freestyle Canada. “We are committed to providing best in class events like our Canadian Freestyle Ski Championships, Canadian Freestyle Ski Junior Championships, and the Canada Cup series, and support from great companies like Toyota Canada are key to these endeavours.”

Partnership discussions between the two organizations began in the winter of 2016 with the support of DEC Sports & Entertainment, Freestyle Canada’s Official Sponsorship agency. The partnership will continue through to the spring of 2021.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. For more information on Toyota and Toyota products, please visit: www.toyota.ca.

About Freestyle Canada

Since 1981, Freestyle Canada has been developing Olympic and World Champions in the freestyle disciplines of aerials, moguls, halfpipe and slopestyle skiing. With the support of our valued corporate, private and government partners, we will continue to build on our rich history of success, delivering freestyle skiing programs that inspire athletes from all across Canada to harness their courage, go for their dreams and become who they aspire to become. For more information, please visit www.freestylecanada.ski.


For more information on Toyota Canada, please contact:

Direct 416-847-1331
Mobile 416-272-8447

Erica Moon, MSLGROUP
Direct 416-847-1340

Claudia Bussière-Ladouceur, CASACOM (for Québec media)
Direct 514-286-2145 ext. 222
Mobile 514-209-8168


For more information on Freestyle Canada, please contact:

Dominique Ladouceur
Manager, Media Relations
Freestyle Canada
Mobile 514.576.2379

Our Partners

Own the Podium
Mackenzie Investments
Canadian Olympic Committee