Oct. 29, 2018

Winter season is just around the corner so Freestyle Canada and Toyo Tires decided to find out how the winners of the 2017/18 Toyo Cup are getting ready for their up-coming competitive season.  


Freestyle Canada has developed a specific ranking system for the Toyo Cup, which will determine the most consistent performer overall, across all of our disciplines, in the Canada Cup Series. At the end of the season, the Toyo Cup, along with a $5000 education bursary will be awarded to the top male and female freestyle skier that finish with the highest point totals overall.

  • $5K education bursaries for top 3 women
  • $5K education bursaries for top 3 men.

The bursaries will be split between the top 3 accordingly: $2500, $1500, $1000 for 1st, 2nd and 3rd



Featured Athlete

Name: Brenden Kelly 

Sport: Freestyle Skiing

Age: 22

Home Club: Whistler Blackcomb Freestyle Club

Home Town: Pemberton, British Columbia

Current Team: Canadian National Men’s Moguls Team

Sponsors: Hart Japan, Megatech, Smith Optics

2017/18 Toyo Cup Ranking: 2nd


A post shared by Brenden Kelly (@brenden_k) on

What is it about your sport that you love (why did you choose your Freestyle discipline)?

I really enjoy the challenge of mogul skiing. When people think about our sport, they only see a bunch of bumps with a couple jumps in the middle, but what they don’t understand is that every aspect is different from course to course. The top section may be steeper, the jumps might have a different shape, or the middle section may have more moguls. Every week we face a new challenge and it keeps things fresh and exciting for me. 

What are some of your other interests/passions besides skiing?

I am really into music. I play piano and drums and have done some productions with my friends and fellow skiers. It’s a great way for me to relax and take my mind of skiing. I also mountain bike in my home town of Pemberton and spend a lot of time at the lakes around town.

What was your top results from last year and how did it happen?
  • 1st in Canadian Nationals Dual Moguls
  • 11th at the Calgary World Cup in single moguls
  • 3rd at the Killington Nor-Am in single moguls

These results all came from taking a step back and focusing on my process. I try very hard not to ski with the intent of getting good results. I find it very difficult to focus on my event when I’m already thinking about how a good result may affect me. It’s a constant mental battle, but I find I ski my best when I’m not concerned with my finish position and my focus is put on my skills and what I know I can do on my skis.

How have you been physically preparing for the up-coming winter season?

Gym and on-snow training with my team. I also work full time between training camps so I am forced to do most of my gym sessions at night after work. It makes me get good rest each night.

How have you been mentally preparing for the up-coming winter season?

Trying to focus on developing my skills and focus on consistency in my training. This gives me a lot of confidence when I know I can land my run 98 times out of 100. It allows me to focus on improving my skiing and not just on how fast can I make it to the bottom.

How much skiing do you do in the off-season and where are some of the places you have gone?

I’ve done the math and I think we do something like 125 days of training between the months of May and the end of November. Lots of skiing! My favourite place to ski is in Zermatt, Switzerland. I’ve been there six times now in my life and will go again this year. We travel there for early season training in October and meet up with almost every other national team in the world. I think it’s an incredibly valuable training camp. We get to evaluate the other skiers from the other countries while at the same time enjoying the amazing European food and landscapes.

What are your competitive ski goals for this next ski season?

I would like to continue improving on my World Cup results. I would like to make some World Cup finals out of country (top 16) and make a top-10 on the World Cup Tour.

What would you like to accomplish in your ski career?

I would like to be an Olympian.


Are you prepared for Winter? Explore Toyo Tires Winter selection now! 


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